Appropriate Color Combination and Typography

While creating IMM packages one should always possess a creative mind. This creativity assists in using appropriate color combination and typography. The color combination should enhance the aesthetic appeal and effectiveness of one's IMM package. A good typography affects the learner's attention. In order to make an IMM package more meaningful and noteworthy, it is also essential that the colors and fonts create a specific mood or impact for the learners.

Various color combinations are used for various learners. While creating an IMM package, one should always keep their audience in mind when selecting colors and fonts. Depending on whom to address, children, adults or employees, one’s choice should always be appropriate. Different approaches, such as culture, playfulness, professionalism, etc. are conveyed by different colors and fonts.

For starters, one should keep in mind never to use more than three different fonts, as it looks unprofessional. As a matter of fact, two fonts are enough; one for headings, and one for content. Also, never mix two different fonts of the same type, i.e. two different serif fonts or two different sans-serif fonts.

An appropriate color combination can transform any subject matter into a successful IMM package. Thanks to the fact that the human brain has the power to convert colors into emotions and moods.

Here are some particular colors one can use while creating an IMM package;

Red - When one wants to attract learner’s attention to important information or boost motivation.

Orange - If one is dealing with a dull or complicated content, orange color will make it seem more relatable and playful.

Yellow - Helps boost memory and stimulate mental function.

Blue - Helps transform a complex subject into an easy one, it helps to make the content seem less confusing and complicated.

Green - Helps the learners calm down if they are nervous.

Purple - Encourages learners to have fun and get excited about the content.

Brown - Adds a sense of seriousness and a neutral color that also helps to balance out the overall mood.

Some points to avoid when creating an IMM package;

Underline: signifies hyperlink

Italics: difficult to read

ALL CAPS: seems like one is shouting.

Mid - Sentence Capitalization: slows down reading

Two spaces in a sentence: one space is correct.

Images source :

MKCL